A NEW DISCIPLINE IS ON IT’S WAY
This is required reading for all our FAVOR Greenville Staff.
Also the YouTurn Staff and Wellness Partners Staff….
AND MY KIDS…. Read this: ***
From Bob Dylan’s The Times They Are A-Changin’ (Witmark Demo – 1963)
Come Mothers and Fathers – Throughout the Land
And Don’t Criticize – What You Can’t Understand
Your Sons and Your Daughters – Are Beyond Your Command
THINGS ARE A CHANGING
Things change whether we want them to or not. One can always lament the loss of the “good old days” and we love to talk about how much better things were “back in the day”.
We also apply revisionist history when discussing our systems and our institutions and conventional wisdom around how to best do life. Further complicating things is the psychological phenomenon of perceiving one’s personal experience as a universal fact.
PARENTING
Let’s examine parenting for example.
For some reason people wax nostalgic for the days when parents could beat the hell out of a kid and call it discipline rather than abuse.
Things are never as good as we remember them. Nostalgic misrepresentation.
Corporal punishment causes much more harm than good, overall. Statistically speaking.
When this topic (corporal punishment) is brought up someone will inevitably make the statement:
“My Dad beat my ass and thank God he did because I turned out the way I am cause he beat my ass”…..
FLAWED ASSUMPTIONS
This statement is flawed on 2 levels:
- You assume we all want to turn out the way you did. You may have turned out to be an asshole and your report merely reinforces the fact that corporal punishment is a bad thing.
- You assume that your experience in some way represents a universal fact applicable to the entirety of humanity. As if what worked for you (getting beat) will work for everyone. This is a very arrogant way of thinking.
Furthermore, I got my ass kicked on a regular basis and it sucked and it made my life horrible.
And by your logic…if your “experience” speaks for all of humanity…well then, my experience speaks for all of humanity as well.
This clearly violates the law of non-contradiction, therefore invalidating your original assumption that; “experience equals fact”.
EXPERIENCE DOES NOT EQUAL FACT
We can do so much better. WE CAN ACKNOWLEDGE THAT EXPERIENCE DOES NOT EQUAL FACT.
We can embrace progress and we are allowed to change our mind.
We can risk bringing new ideas into our consciousness and we are permitted to have a different opinion from the group.
We can even debate difficult things without devolving into a childish fit of rage.
IT’S INEVITABLE
Progress and change is inevitable.
It’s coming fast and furious in all areas of life. All societal institutions are subject to be reconceived and reconstructured.
Education, healthcare, military and even the government (we will have more than 2 viable political parties in the near future) are going to overhaul.
If we base our opinion on our own personal experience, reinforced by the opinions of all the other people in our homogeneous tribe, we will resist change.
A ENTIRE COUNTRY IN PERIL
We will get steamrolled.
Technology is not slowing down. Problems are not going away.
Social problems, such as ever increasing overdose deaths and gun violence are not going to magically go away.
The crazy political turmoil and division, the unprecedented suicide rates (both adolescent and adults) other substance misuse related deaths, and the unchecked mental health crisis are all “trending” in the wrong direction.
This will continue to escalate until our society responds with the full force and urgency consistent with a country in peril.
THE PAIN AND SUFFERING
“When the pain gets great enough” all solutions will be on the table.
“When the pain gets great enough”, “they” will have little concern what our personal experience was and what “tradition” dictates as a solution.
The pain is starting to get great enough!!!
Our beloved addiction treatment industry and recovery services system is going to change as well.
This includes the way we have structured and positioned “Recovery Coaching”.
THE HOLY GRAIL
The preoccupation with making peer support mimic clinical counseling has been part of the challenge and one of the reasons professional recovery support and coaching is not more widespread.
Recovery coaching as a branch of already existing services may help in some ways but it is not transformational. It is an adjunct. It’s not different enough.
The “Holy Grail” of a “reimbursable code” so that recovery organizations can get reimbursed by medicaid and commercial insurance is a chimera. Furthermore, why do we assume that reimbursement from the existing infrastructure will lead to scalable services?
QUESTION
Why does “Peer Recovery Support” or “Recovery Coaching” or whatever you want to call it, automatically assume that the insurance reimbursed “Business Model” is the best model?
ANSWER – BECAUSE “THAT’S THE WAY CLINICAL TREATMENT IS REIMBURSED”?
For sure, some isolated organizations in select states will thrive under the current model.
There are some places where the state system is more amenable to supporting independent recovery support.
I believe South Carolina is going to be one of those places.
Furthermore, recovery coaching will continue to be promoted across the country. But it won’t scale.
Because it’s not paid for by the public system in a manner that promotes growth.
IT’S NOT UNIQUE
Recovery coaching is not a desired service within the private marketplace (businesses, other enterprises, general consumers etc..) aside from some very isolated initiatives such as what we have developed here in Greenville, South Carolina.
But Greenville is just a small piece of the pie.
We want to see a nationwide sea change. It’s difficult to say this but recovery coaching, on the whole, is not attractive enough to the private market to warrant widespread adoption.
Partly because it’s not unique. It’s not differentiated.
CONSIDER THIS
- Why are all the “Recovery Coaching Training” curriculums essentially the same?
- Why do they so closely resemble many of the things we are taught in “Clinical Training”?
In addition to that, the overwhelming majority of people trained as “Recovery Coaches” across the country are not working.
NOTE: ARE WE CREATING A WORKFORCE FOR THE SAKE OF CREATING A WORKFORCE?
A NEW DISCIPLINE
In my realm of influence (FAVOR Greenville and beyond) “Recovery Coaching” will continue to be a core service.
We run recovery centers. We facilitate all recovery meetings. We provide one to one coaching. We do outreach to treatment centers and detox programs.
Of course we will lean on this foundation.
In truth, the majority of our services will be traditional recovery coaching. It works in these traditional environments. We do this very well and we are committed to continuing our efforts in this area.
20 MILLION PEOPLE
But there are 20 million people out there who are not into the “Traditional” environment.
They all deserve help!
They all deserve a “Solution”!
THEIR FAMILIES ALL DESERVE SOME HOPE.
RESEARCH AND DEVELOPMENT
Therefore, we need to devote a certain amount of time to “Research and Development” as well as “Product Innovation”.
We have developed another venture that will focus on these breakthroughs.
This company does not resemble anything you have previously seen in the recovery support services or addiction treatment space.
NOT ANOTHER REHAB BUSINESS
We aren’t getting into the rehab business (never again) or the recovery housing business or other typical programs that may expand our reach.
I respect those programs and I’ve worked in all those models.
However, it’s not my jam any more and it is not what our companies are focused on.
We are going to pivot to meet the demands of the market and respond to the customer. We will listen to the customer.
First by identifying who our actual customer is. Most assume it is the person in need.
But we know that’s ridiculous because the person in need is running from the service.
The customer is the family system (all individuals are part of a family system), the workplace, the school, the community etc…
We work from the customer out to the program. Fit the program around the customer. Not the customer around the program.
We will develop a new product with the service to back it up and we will approach continuous improvement with the same zeal Zappos approaches “happiness”.
BENCHMARKS AND MENTORS
Our benchmarks and our mentors will come as much from the business world as the addiction treatment and recovery services world. Actually, probably more from business.
We are obsessed with customer service.
A product and a service that will be judged based on the response from the customer. Imagine that?
The market will guide our product and the associated service and we will invent a solution.
It will not be called Recovery Coaching so there will be no confusion.
SOMETHING NEW – NOT RECYCLED
Interestingly, the treatment infrastructure is likely to benefit from our efforts.
Since we are hell bent on differentiating ourselves from the historical solution we will go to great lengths to lean on our clinical partners. We will work closely with clinical providers and partners to maximize the experience for the customer.
This includes private providers and public providers. We want to strengthen our relationships with state systems.
However, this doesn’t mean we roll people into rehab over and over.
TREATMENT GOES WAY BEYOND REHAB
Our value add is the invention of a new product and service not the reapplication of a legacy product.
“Recovery Coaching” integrated with and supervised by clinical treatment staff is essentially the same as a “Behavioral Tech”.
Techs have existed for 50 years.
We want to provide something that produces ZERO confusion. Something new…. not recycled.
Our clinical partners will thrive because of our venture into this brave new world.
I may even get invited back to the cool kids table at the annual conferences…..
NOW THAT’S AN OUTRAGEOUS IDEA!
RECOVERY COACHING NEEDS TO BE RE-EXAMINED
Remember, the current “recovery support system” was not ordained by God.
Relatively speaking, its very new.
It’s completely logical that everything needs to be reevaluated and, probably, needs to undergo major adjustments.
First off, who are the experts guiding this?
How many people have even actually provided recovery coaching and/or successfully run an organization? Not very many.
Relatively speaking we are talking about a very small insular group of people. I would put myself in that group.
FAVOR GREENVILLE IS THRIVING
That doesn’t mean I’m the authority, and just because there are handful of other places thriving doesn’t mean they are the authority.
We need to acknowledge that we have not even reached adolescence in terms of our field’s development. Yet we act as if this stuff is stone cold fact.
We can do better. Much better.
It’s completely clear that this is an evolving profession. An evolving service.
Is “the approach” we currently have the gold standard? If so who decided that?
Should this model be “locked in” at such an early iteration?
THE NEXT VERSION ???
We have all heard of version 1.0 ; version 2.0 ; version 3.0…when it comes to technology and other industries.
Could that same thinking apply to recovery coaching and recovery services?
Recovery Coaching 1.0 has been the universal approach.
HOWEVER, I challenge the idea that the current manifestation of recovery support/coaching is the most effective version.
Look around, all the stuff that you take for granted in life was invented by someone no smarter than you.
You are permitted to invent a solution…. “They” won’t tell you that.
If you become aware that you are allowed to solve this problem….well then….what would “they” do?